Discussion about this post

User's avatar
kingflum's avatar

Vell, for someone who isn’t a machinist, it’ll do. 😂

This pretty much sums up where I end up with this no matter which brand is saying it:

“if a watch brand or independent is doing hand finishing, they’re going to show you”

The status quo: “Show us, or it’s defo machine made”

Somehow this feels like it begs the question… I know how much you love that phrase.

Expand full comment
DKprecisionmechanics's avatar

Handcrafted or CNC?

Since there is now extensive discussion on the subject of using numerically controlled machines in the finishing of watch parts, i will first focus on the reason for these activities. The aim is to decorate various watch parts in ways that show the viewer the special nature and beauty of all possible decorations, polished bevels and top surfaces, grindings like geneve stripes or solarisations, engravings and multi-colored electroplated coatings.

These are achieved in different qualities and in different ways, and each of these processes requires the appropriate tools, machines, and skills.

In the traditional way, for example bevels are usually applied to raw parts by hand and then polished. This “technology” is promoted by many manufacturers or independent watchmakers as the ultimate in finishing, as it requires considerable skill and a great investment of time.

Nevertheless, with the right machines and the necessary knowledge, it is possible to achieve the same or even better results. In contrast to traditional manual work, this requires significantly higher investment in machines, tools and knowledge, as well as in training to operate these machines with precision down to hundredths of a millimeter.

So which way is better? That depends entirely on the eye of the viewer — usually the customer — who is willing to pay an additional charge for these extras.

However, many things remain unmentioned for various reasons, ultimately mostly out of dishonesty. The raw parts, on which the much-praised manual work is then celebrated — are these also traditionally manufactured parts, or do they also come from numerically controlled machines, later refined by hand? Do these "independents" truly master the art of watchmaking in depth, or do they have the necessary parts and developments manufactured externally? can they really execute something more then hand finishing and assembly? Do they show the steps for manufacturing the parts of their watches, how they do it themselves, or do they just sit there at the end and pose for their pictures?

You should be very sceptical. The question is not whether we only use traditional techniques to offer our customers something special — I can say for my company that we can do both, because we have executed them to the point of exhaustion. We offer most services from development and design to surface treatment and the finished product from a single source. We can do all these things because we see it as a dedication, a way of life.

Please understand that this is not about individual finishing techniques and demonizing one or the other, it is about manufacturers being honest with their customers, clearly in relation to the entire manufacturing process of the product. Like everything else in the world, the watch industry is constantly changing. New technologies are emerging, replacing old ones, yet some traditional methods remain. Are the people who value traditional values and skills also willing to ride a horse to work instead of driving a car?

Expand full comment
45 more comments...

No posts