It’s funny, I would’ve found this scandalously overpriced two years ago, like I was with the 222. Now I’m not offended by it, I would even give an approving nod to whoever buys it. Thanks to the market crash, wearing a $70k Piaget Polo has become a baller move again, not unlike how someone like me feels like a baller wearing a $4k G-Shock MR-G.
“You spend how much on that?” is so much better than “how did you get it?”, don’t you find?
For the sake of completism if nothing else, I must add the Bulgari Octo Finissimo in yellow gold for $45,500 - although we all know the sandblasted rose gold, RIP, was the superior choice. And at the 'entry level' the Bell & Ross BR05 in full gold for around $30,000 - although I think this has the unintended effect of making the Rolex look even better value. Lastly can I be, perhaps, the first to say that an Omega Globemaster in all gold would be quite a thing, and not at all out of character for the brand today.
At some point, and Lord knows it may already have been done, I'd love to see a study attempting to find the point at which people with seven-or-eight figure incomes finally draw the line on price for any given class of objects. Maybe the line doesn't exist for items like new watches; after all, $73,000 is to someone with an annual income of $73,000,000 as $73 is to someone whose annual income is $73,000--not the sort of purchase that's going to give anyone pause, at least not in financial terms. Something tells me that if Piaget wanted to, they could sell this new Polo for $100,000 with no trouble, leading, if I'm right, to the obvious next question: why didn't they?
I suppose the total volume of watches in this price range is low. We get bombarded with new release announcements - but very little intel on actual sales. The addressable market of folks making a million-plus is quite low. And folks making six figures will only splurge to this level so many times (perhaps 1 - 2 times total). Heck, a family with an income of 300 - 400k and a few million invested would seem unlikely to purchase much at this pricepoint. And certainly not often.
I think these types of releases are mostly halo products that generate a modest ROI...
This was a helpful perspective. Speaking of gold watches, the Omega Constellation in Moonshine gold with a Moonshine Gold meteorite dial released a day after this article seems like a good value in this context at $42,000.
It’s funny, I would’ve found this scandalously overpriced two years ago, like I was with the 222. Now I’m not offended by it, I would even give an approving nod to whoever buys it. Thanks to the market crash, wearing a $70k Piaget Polo has become a baller move again, not unlike how someone like me feels like a baller wearing a $4k G-Shock MR-G.
“You spend how much on that?” is so much better than “how did you get it?”, don’t you find?
For the sake of completism if nothing else, I must add the Bulgari Octo Finissimo in yellow gold for $45,500 - although we all know the sandblasted rose gold, RIP, was the superior choice. And at the 'entry level' the Bell & Ross BR05 in full gold for around $30,000 - although I think this has the unintended effect of making the Rolex look even better value. Lastly can I be, perhaps, the first to say that an Omega Globemaster in all gold would be quite a thing, and not at all out of character for the brand today.
At some point, and Lord knows it may already have been done, I'd love to see a study attempting to find the point at which people with seven-or-eight figure incomes finally draw the line on price for any given class of objects. Maybe the line doesn't exist for items like new watches; after all, $73,000 is to someone with an annual income of $73,000,000 as $73 is to someone whose annual income is $73,000--not the sort of purchase that's going to give anyone pause, at least not in financial terms. Something tells me that if Piaget wanted to, they could sell this new Polo for $100,000 with no trouble, leading, if I'm right, to the obvious next question: why didn't they?
I suppose the total volume of watches in this price range is low. We get bombarded with new release announcements - but very little intel on actual sales. The addressable market of folks making a million-plus is quite low. And folks making six figures will only splurge to this level so many times (perhaps 1 - 2 times total). Heck, a family with an income of 300 - 400k and a few million invested would seem unlikely to purchase much at this pricepoint. And certainly not often.
I think these types of releases are mostly halo products that generate a modest ROI...
Thoughts?
This was a helpful perspective. Speaking of gold watches, the Omega Constellation in Moonshine gold with a Moonshine Gold meteorite dial released a day after this article seems like a good value in this context at $42,000.